Digg.com Is Making a Comeback—With AI at Its Core
The once-iconic social sharing platform Digg is returning with a bold new vision. Once hailed as “the homepage of the internet,” Digg is being revived with a stronger emphasis on community engagement and AI-driven content curation.
A Legendary Comeback
Digg’s original founder, Kevin Rose, is leading the revival alongside notable tech figures, including Reddit co-founder Alexis Ohanian. In a surprising move, Rose and his team—featuring product executive Justin Mezzell and Blogger/Twitter co-founder Ev Williams—acquired the Digg.com domain and assets from Money Group.
Originally launched in 2004, Digg allowed users to vote on content by either “digging” (upvoting) or “burying” (downvoting) articles, influencing what gained visibility online. At its peak, the platform attracted nearly 40 million monthly users. However, after multiple ownership changes and redesigns, Digg lost its dominance in the social media landscape.
A New Vision for Digg
The revived Digg will focus on AI-powered content discovery while fostering a community-driven environment. Unlike traditional algorithms that amplify controversy and outrage, Digg aims to prioritize meaningful discussions and quality content.
Justin Mezzell, a former executive at Google and Facebook, has been appointed as CEO. Under his leadership, Digg will introduce AI-assisted moderation, allowing human moderators to focus on community dynamics rather than enforcing strict bans. Instead of outright removing content, Digg will adjust post visibility based on community standards and engagement quality.
How AI Will Shape the New Digg
Artificial intelligence will play a key role in managing the platform’s operations, including content curation and moderation strategies. By leveraging AI, Digg hopes to create a healthier online space that encourages thoughtful discussions rather than divisive interactions.
When Can You Join?
The new Digg is expected to launch in the coming weeks, available both as a website and a mobile app. Users can sign up for early access to be among the first to experience the platform’s AI-driven reboot.
With its legendary past and innovative future, Digg’s return could mark a new era for online content discovery—one that puts community and engagement first.
